The Seglar company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He battled to make payments in the absolute depths of the Great Depression, but the little prototypes he had made of items like ironing boards and ladders had wonderful potential because children’s toys. He named the organization Profano after two Danish ideas, leg and godt, meaning “play well. ”

In 1958, he developed the iconic lego brick with tubes inside that makes it interlock to lego parts. This groundbreaking innovation changed distinguishly the company and allowed it to expand at an surprising pace.

By 1960s, Seglar had expanded its worldwide reach and began making toys under license in North America by using a arrangement with luggage company Samsonite. The business also started selling sets with all the parts needed to build a particular model, and introduced dedicated themes including Space (with astronaut minifigures), Castle, City (later has been renowned Lego City), and FabuLand.

In the 1970s, Lego got a dramatic step forward using its introduction of Lego characters that had movable arms and legs. The company also began applying more vinyl and here larger prevents for younger kids, a lines called Duplo. In the eighties, Lego’s sales grew at an extraordinary rate of ten percent annually, despite overall toy industry product sales growth scaling down.

Today, Seglar is a considerable global firm with revenues of over $5. eight billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. However it still seems less just like a ruthlessly business giant plus more like an older family friend.